"I have video, but I don't know what to do with it."
"Video just doesn't work for me."
If you find yourself saying these things than chances are you SKIPPED the most important step of creating videos that turn viewers into leads.
It's not enough to have a beautiful well edited video if it:
Doesn't have a goal
Doesn't drive a positive action
Doesn't speak to your Perfect Customer
Is shown at the wrong time in your Customers' Journey
Isn't delivered in the right way
The BIGGEST MISTAKE that people make when it comes to making videos for their business is that they don't start with strategy. Instead they hop straight to the platforms (ex. Facebook, LinkedIn, Twitter, etc.) and try to figure it out from there.
When you start with stratgey you're able to better understand:
Who it is you want to reach.
Their journey to finding you.
What stories you need to be telling them each step of the way.
Download our bulletproof Storyboard Strategy Blueprint to start creating the perfect videos for your business.