Hello Heart-Centered Entreprenuers!
Are you an expert (or aspiring expert) in your industry, but a novice when it comes to video and video marketing?
If you want to create videos that sell, video campaigns that work, your need to START WITH STRATEGY.
Below you will find everything you need to get started with video marketing for your business.
Building a Strong Foundation
If you're not starting with strategy, you're making a costly mistake.
We hear it al the time, "Video marketing just doesn't work for us."
Video Marketing is the present and the future, don't get stuck in the past. YouTube is the 2nd most used search engine
Video marketing can, and does work. We've seen it explode clients' businesses firsthand, time and time again
The trouble lies in NOT KNOWING what to do with video.
- Not knowing what you want your video(s) to accomplish.
- Not knowing how to measure the success of your video(s).
- Not knowing who you want to speak to with your video(s).
- Not knowingif you should do it yourself or hire a videographer.
- Not knowing where to START.
Combat those pesky unknowns with your strategy. In the Essentials Workbook you'll be able to go through our Blueprint Strategy Session to chart out your goals, ideal customers, and the videos your NEED to be making to reach them.
One Video to Rule Them All
There's testimonials, there's cases studies... and then there are VIDEO CASE STORIES.
Video case stories:
- Drive More Leads
- Increase the Conversion Rate of Your Ads
- Increase the Click Through Rate of Your Emails
- Rank Higher in Google
- Increase Landing Page Conversions 50%
- Increase Homepage Conversion 80%
- Decrease Lead Cost and Increase the Value of Each Client
Take Advantage of The Biggest Trend on Facebook, LinkedIn and Twitter
Testimonials are great. Often times, they are kind words about YOU. The trouble is, most people that find you don't care about YOU.
They care about what you can DO for them.
With a Video Case STORY, your best customers can speak directly to your prospects about what you were able to accomplish for them.
If you could put your ideal customers into the shoes of someone you successfully helped, think about what that would do for your business.
Think of it as a "Virtual Refferal".
Referrals close faster, complain less, and spend more.
Download the workbook to access the 12-Step Guide for creating a perfect case story video and the case story interview questions.
People BUY Stories
People think in stories. People remember stories.
Our brains are programmed for stories.
Founder of NueroEconomics, Dr. Paul Zak researched how storytelling affects our chemistry. He showed several versions of the same video to multiple subjects. Dr. Zak found that more subjects connected to a video that had conflict, and this produced an increase of cortisol and oxytocin. He says this mix of the two chemicals in our bodies yields an “empathy” result.
Stories prime empathy, and empathy equals trust.
When someone knows you, likes you and trusts you, they are more likely to take a positive action.
You have a multitude of stories at your disposal. Stories that can be turned into videos that leverage your time and allow people get to know you before they even walk through your door.
Download the workbook for the Story Collector to begin building your portfolio of stories today.
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